google adsense is sometimes non-sense

I have Google adsense running on my site. They generate the adds you see in the far right…

The concept is pretty easy… I set up an account with Google… I tell them what size adds I am willing to have on www.goolier.com … it auto generates the code so I can paste it right into my website template.

On the other end of things.. companies pay Google to advertise their company’s products on the internet… they’ll develop ads to display on various websites, Google will give the owner of that website money for traffic generated to the companies products through that website… easy… makes sense for all parties involved…

well… not so much… you see I had Google Adsense running for about six months…. then all of a sudden it stopped generating ads on my site… meaning I was not making any money… I went to my Google Adsense dashboard and everything seemed to be fine… the only thing that stuck out was that my payments were on hold.
I put them on hold manually for no real good reason… besides the fact that i don’t make much money through my small site and thought it might be better if I just put the payments on hold until i collected more of a hefty sum to collect…

you would think Google would not mine this as they are still getting paid by the various companies and not having to pay me my share for the moment…well you thought wrong…

So I did not know this at the time because I manually put my payments on hold, but even if they were not my payments would not get to me because of a few “check list” items Google needed. Basically they need to verify that the physical address of the business associated with the website is real. So I went through a form online where I enter my phone number and then they call it and i have to record the pin to enter it into… the mailing address form the physically snail-mail a postcard with a pin on the back for me to re-enter into my ad sense dashboard… once I did these two things my ads were being generated within 20 minutes.

In an age of electronic identities and wallets why must we still fall back to colonial methods of payments… I don’t know the answer, but I’m not necessarily blaming Google…. just venting. I am sure it has something to do with some old mandate / law by some archaic branch of the US Government. What I am blaming Google for is why they had to stop generating ads for my ad slots… they were still going to get paid for them by the companies, and they did not have to release any funds until I updated their forms anyway… which i am sure all the IRS cares about…

sometimes the easiest things that makes sense get convoluted by third parties to make non-sense I guess. Oh well…. just wand to share the story to bitch out loud and hopefully help someone else if they have the same situation and can not figure out why their Adsense ads are not generating properly on their websites.