Netflix is Bombing

So I read an article by Brian Stelter about Netflix not-renewing its “STARZ Deal”, next month (March 2012). In case you did not know… Netflix’s new release selection for streaming is pitiful at best, and the movies they do have from the past 8 years (with somewhat of a good in the box office run) are 9 times out of 10 from their deal with STARZ. Netflix’s argument in short is  they want to focus on more TV shows than they do movies… stating they know they do not have their costumers #1 choice when they log on to view a certain movie… but they have other stuff in the form of TV shows that same customer should enjoy.

So I ask the question… is Netflix suffering from corporate sabotage within… are they literally trying to bomb their own company to the ground? Why else are there so many consumer point of view “stupid” decisions coming out pf this, up to now, successful company.If I wanted more TV shows I would not sign up with a company that had the word “flix” in their name. Netflix already lost a lot of support from their consumer base when they jacked their prices way up and tried to forcefully separate their DVD rental + streaming into separate paid for services and companies.

As a longtime subscriber to Netflix I joined for the convenience of getting DVD’s in the mail with no return dates or late fees, It was simple and worked for me. Then they offered their “streaming service” as a bonus, but in reality they really all it had were “B” and “C” rated movies. Now they are charging me almost triple what I was paying  4 years ago, wanting me to watch the service I don’t want to watch while separating from the services I do want, and telling me the titles I want to see are not really what I want to see… instead here is more stuff that is somewhat good for you according to our suggestion algorithms.

I understand the movie studios are making it tough for streaming services, but in reality separating yourself from how you are most profitable (read DVD+BD) and hoping that your customer base will be loyal with 3rd and 4th choice titles is insane from a business standpoint. I currently have Netflix and loved it when it was such a unique service. However, now that there is competition for digital media providers popping up with Easier Vudu access, Amazon prime, HULU plus, and HBO Go, and others,  it is not so unique anymore.  Add the fact that they are making me look at their streaming service separately from their rental service instead of a bonus with not so competitive pricing plans, you are forcing your consumers to look at alternative options. Which sorry Netfix,  I think I will start doing at the end of next month.

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